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branding

Gerry McGovern introduces the Jaguar Type 00 and rebrand in Miami, Fla. in 2024.

What do we know so far about Gerry McGovern’s departure from Jaguar Land Rover?

Gerry McGovern, OBE’s surprise sacking from Jaguar Land Rover—with no comment from the car maker—must go down in history as one of the more shocking departures, up there with the Carlos Ghosn arrest or Lee Iacocca’s firing. Autocar India theorizes it was over the Jaguar rebrand—not whether the resultant car will succeed, but the way… Read More »What do we know so far about Gerry McGovern’s departure from Jaguar Land Rover?

Bugatti Tourbillon shown from above, speeding on a road.

The new Autocade

The Autocade logo has changed, and we’ll reveal more in due course. It hasn’t been done just because of æsthetics, though after 17½ years it was probably time for an update.

Maextro S800 in silver and violet.

We’ll all soon know luxury Chinese car brands

Chinese car companies are doing luxury brands, usually in the EV space. There’s also a distinct lack of need for a foreign JV partner—a sign of things to come, says Jack Yan