The old
The new
The old
The new
The Autocade logo has changed, and we’ll reveal more in due course. It hasn’t been done just because of æsthetics, though after 17½ years it was probably time for an update.
We wanted to look more upmarket (for reasons which we’ll reveal later), and as we no longer exist in a single medium, the Autocade of today is different from the one founded in 2008.
One earlier mock-up had four dots representing four wheels: circles appeared as the bowls of the a and c, and in place of the o. But when we found a typeface that already had pleasantly designed circular bowls, and looked contemporary, we went with that instead, though modified to give our own take.
These changes aren’t made lightly, because old logotypes have a lot of equity built up in them. Our commitment to quality and accuracy, and bringing you a sense of delight in the automobile do not change. However, we are looking at 2026 through a fresh lens, and we’re excited at the ways we’ll be bringing Autocade to you. Watch this space.